Online marketing is key to growing your business and there are lots of options and channels to choose from. One of the easiest ways to promote your business is by getting your business listed on local business directories.
There are hundreds of online local business directories such as Google Business, Yelp, Foursquare, Listimet, and Facebook. These are just some of the many places you’ll want your business to appear, and most are free! To maximize your reach, you want to publish your business on as many directories map and review sites as possible.
Search engines pull information from these sites and display it under your web address for local search results. It’s possible that without any effort on your part, your business is already on some of them. But is it accurate?
To know for sure, do a web search on your company’s name and locale to see where it shows up.
Equally important is figuring out where you’re not showing up. How? One quick way is to search for competitors in your area. You’ll want to be sure you’re on every site and app they are.
Where ever your business is listed, be sure to claim it. This process varies from site to site but basically involves creating a business user account and then verifying you own the business.
Claiming your business allows you to update and enhance your listing, and respond to customer reviews. And some listing sites can provide you with valuable metrics, such as user views and customer leads.
Speaking of reviews, studies show the majority of consumers trust online reviews as much as they do word-of-mouth recommendations. Encourage your happy customers to share their experience on a review site.
And don’t let negative reviews ruin your day. View them as opportunities – to reach out to dissatisfied customers and try to win back their business. Try to keep an open mind, too. If their point is valid, embrace it to make your business even better!
When it comes to business listings, the more, the better. But to maximize their impact, they must be kept up-to-date.
The good news is you don’t have to do it manually, site-by-site.
Handy products, such as GoDaddy’s Get Found, make it simple and quick. Just enter your information once and send it to multiple listings sites with a single click.
Every day your potential customers are using online directories, maps, and reviews to make buying decisions.
Make it easy for them to find and choose you!
List your business to Listimet business directory