A business website is the best way to improve your online presence. Especially for small businesses. Having a website increases your visibility to your audience and increases conversions.
Now, you may be wondering how to build the best website. In the olden times, you would’ve had to find a coder who will then spend days and weeks building the site. Even if that was out of your budget, it was a sacrifice you had to make.
But now, there are website builders that make it possible for anyone to create a website. Even if they don’t know code. To build the best small business website, follow the steps below and get your website online.
Choose A Website Builder
Having options can prove to be both a good and a difficult thing. The decision you need to make is which business website builder you’re going to use for your website. Focus on the budget and scalability of the builder in question.
If you have no prior experience building websites, then pick a user-friendly option. Drag-and-drop editors are easy to work with and found in most popular website builders.
Where the website will be hosted is also decided by the builder you choose. Some have integrated hosting. The best website builder will have its own servers on which it will host your website. With a builder like WordPress, you will have to buy third-party hosting services.
Take these aspects into deep consideration before choosing your builder.
Selecting a domain name is probably the most momentous part of the website building process. This URL is what your customers will search for you by. So it needs to be catchy and make a mark with them. But in doing that, don’t make it non-sensical or hard to spell. That will take away some of your SEO points.
Do a google deep dive and check if there are websites with similar domain names. Research what they do and if there will be any overlap between the two businesses. If yes, then go for a different name.
If you’re a very focused business, have that highlighted in your URL. For example, if you sell books in the French language, don’t have bookstoreonline.com. Instead, go for something like frenchbookstore.com. This is if you don’t have any plans for expansion.
Hosting is what makes a website available to the world. Once you register your domain name with the company, the server will hold all the information about your website.
The type of hosting you choose decides the security and speed of your website.
- Shared Hosting: You will be sharing a server with other customers. Since your resources are split, your website may slow down, especially if many people are trying to access it at the same time. However, for a website with a limited number of pages, shared hosting may be the better option. Shared hosting is much cheaper than dedicated hosting.
- Dedicated Hosting: As the name suggests, this type of server is reserved only for your website. This will give your website optimal speed and security. Using a dedicated server is best for websites with many pages and a lot of large-size files. However, the downside is you will have to pay a lot more, which may not be an option for small businesses.
- Virtual Private Server: This is the happy middle. A VPS a partitioned server. So, you will be getting the speed and security offered by dedicated hosting. However, the cost is more similar to shared hosting costs.
Whatever hosting company you go with, make sure it has good tech support.
Decide The Template
Your landing page is what will decide the impression your customers have on your business. Too plain, and the audience will be bored. But if there’s too much stuff going on, that will push them away as well. Have your landing page reflect what your business is about.
This is where templates will help you. Many small business website builders have templates that you can use as guidance. When choosing a template, think of how the website will look after 5 years. Will the design be outdated by then?
Along with the template, also decide on the brand style. In the marketing language, a single line or a curvy letter signifies a great deal. Keep this in mind as you’re building the website.
Use the template only as a rough guideline when building the website. If you don’t make any changes to the template, the uniqueness is lost.
Once you’ve figured out your structure, it is time to add the content. This includes the pages, text, and other elements like gallery and videos. The way you add your content contributes to the Search Engine Optimization of your website. Here are the pages you should have.
- Homepage: This page introduces your website to your customers. It is important to have keywords on your homepage as that will increase the SEO of it. Include a short description of your service and set the stage for your audience to click on other pages.
- About Page: From a customers’ perspective, it is easier to shop from a place they trust and have a connection with. The ‘About Page’ should give your audience that connection. Describe the way your business started and who it’s made up of. Give your audience a way to humanize the business, this will greatly increase conversions.
- Products Page: On this page, you will describe what you offer to your customers. Explain in detail the features of your service. This is another page that should have keywords in it.
- Contact Page: Give your customers a way to reach you. Include phone numbers and emails.
- Blog Page: This is optional, but every business has a blog nowadays. This is a way to market your product and also increase the SEO of the website.
- The best way to manage the content is with a Content Management System. This software makes it easy to add and edit the content on your website. Many website builders come integrated with a CMS. Otherwise, you can add CMS plugins.
Search Engine Optimization
The SEO of your website is what determines where search engines will place your page when customers search your keywords. Ideally, you should appear on the front page for maximum reach. Hardly anyone goes to the second page to search for a service.
All through the process of creating a small business website, you should have kept an eye out for SEO. Factors like keyword implementation, website loading speed, and the security of the website all contribute to the SEO rank.
SEO is not a one-and-done process. For your website to continuously rank on the front page, constant effort is required. You need to improve the content, build backlinks, and build positive reviews for your page.
The hard part is that SEO rules are frequently updated by search engines. So you have to constantly research what the new expectations are and make sure your website satisfies those.
The best website builder for small businesses is one that has in-built SEO features in it. When choosing the builder, keep an eye out for that too.
Publish The Site
The last step is also the most nerve-wracking yet satisfying step. Publish your site once you’re done building it for your audience to view. But before you do, verify the content one last time.
Promote the site across your social media accounts to get maximum visibility. Let your existing customers know you’re online. Many businesses also run campaigns to market the launch of a website. You can consider doing that as well.
Once your website is up, constantly keep it updated so your audience doesn’t grow bored. Though building a website is made much simpler by website builders, there is still a ton of effort that goes into it. By following our guide, you can build your website in 7 easy steps.